Our Principles
leverage-first, validation-obsessed, and compact by design.
Runner driven, studio leveraged
Without belief, there's no momentum. Without skin in the game, no reason to keep going.
We don't assign people to ideas. We let conviction lead. Whether sparked by us or by a future founder, every venture starts with someone who believes. Not in "the market", but in the problem. In the pull. In the pain. We call them runners. And whether they join early or late, we only build with people who truly believe. Breach supports the runner with a playbook, guidance and product.
Runner driven, studio leveraged
Without belief, there's no momentum. Without skin in the game, no reason to keep going.
We don't assign people to ideas. We let conviction lead. Whether sparked by us or by a future founder, every venture starts with someone who believes. Not in "the market", but in the problem. In the pull. In the pain. We call them runners. And whether they join early or late, we only build with people who truly believe. Breach supports the runner with a playbook, guidance and product.
Start where demand already lives.
We don't try to manufacture urgency. We look for where it's already burning.
We don't invent problems. We excavate them. We scrape search trends, job boards, regulations, or just listen to a runner's lived frustration. No guessing. No visionary fluff. Just pain with pull.
Start where demand already lives.
We don't try to manufacture urgency. We look for where it's already burning.
We don't invent problems. We excavate them. We scrape search trends, job boards, regulations, or just listen to a runner's lived frustration. No guessing. No visionary fluff. Just pain with pull.
Kill early. Move with gates.
The goal isn't to move fast. It's to cut fast. And only double down when the signal is real.
We treat every idea as guilty until proven valuable. That's why every venture moves through the same critical path: Problem sourcing → Problem validation → Solution Validation → MVP → Proof of Value → Team → Grow → Fund or Earn Each gate has clear criteria. Each one is a chance to kill or commit. The goal isn't to move fast. It's to cut fast, and move only when the signal is strong.
Kill early. Move with gates.
The goal isn't to move fast. It's to cut fast. And only double down when the signal is real.
We treat every idea as guilty until proven valuable. That's why every venture moves through the same critical path: Problem sourcing → Problem validation → Solution Validation → MVP → Proof of Value → Team → Grow → Fund or Earn Each gate has clear criteria. Each one is a chance to kill or commit. The goal isn't to move fast. It's to cut fast, and move only when the signal is strong.
Self-serve or don't ship.
If your product can't sell itself, it's not ready to scale.
Your first build isn't a product, it's a question. We don't design to impress, we design to observe: will people use it, pay for it, come back? That's why we build product-led and self-serve by default. Users must find it, try it, and buy it, without needing a call. This eliminates the need for an expensive sales team.
Self-serve or don't ship.
If your product can't sell itself, it's not ready to scale.
Your first build isn't a product, it's a question. We don't design to impress, we design to observe: will people use it, pay for it, come back? That's why we build product-led and self-serve by default. Users must find it, try it, and buy it, without needing a call. This eliminates the need for an expensive sales team.
Leverage over labor.
The goal isn't growth for growth's sake, it's leverage for clarity's sake.
Small isn't a constraint. It's a strategy. We build with compact teams, AI, and automation, maximizing speed and ownership while keeping headcount low. Small by design. Only scale when AI can't do the job and MRR justifies it.
Leverage over labor.
The goal isn't growth for growth's sake, it's leverage for clarity's sake.
Small isn't a constraint. It's a strategy. We build with compact teams, AI, and automation, maximizing speed and ownership while keeping headcount low. Small by design. Only scale when AI can't do the job and MRR justifies it.
Funding optional, not required.
We raise when it makes sense, not because we have to.
We're funding-agnostic, not funding-dependent. Every venture should be viable with or without capital. That means strong unit economics, high RPE, and self-serve growth from day one. A great venture is already a great business. Even without outside money.
Funding optional, not required.
We raise when it makes sense, not because we have to.
We're funding-agnostic, not funding-dependent. Every venture should be viable with or without capital. That means strong unit economics, high RPE, and self-serve growth from day one. A great venture is already a great business. Even without outside money.
Share what teaches.
When you build in public, you build community.
We don't just ship product. We ship knowledge. Blog posts, landing pages, experiments, open playbooks, we turn the process itself into signal. Every step teaches us something, and we share what we learn as we go. By being radically open, we attract founders, builders, early adopters, and future customers who resonate with our way of thinking. We build a community of people who believe in the same kind of work: lean, honest, product-first. People who choose agency over inertia. Who'd rather build something meaningful than chase the next hype wave.
Share what teaches.
When you build in public, you build community.
We don't just ship product. We ship knowledge. Blog posts, landing pages, experiments, open playbooks, we turn the process itself into signal. Every step teaches us something, and we share what we learn as we go. By being radically open, we attract founders, builders, early adopters, and future customers who resonate with our way of thinking. We build a community of people who believe in the same kind of work: lean, honest, product-first. People who choose agency over inertia. Who'd rather build something meaningful than chase the next hype wave.